S.A.Y. has very specific goals in mind.  A summarized version of the goals of S.A.Y. are:

1) To grow responsibly while improving the quality of soccer.
2) Safety above all else.
a) Fairness above everything else except safety.
3) All children should be able to learn the game of soccer in a safe environment that provides maximum participation.

A 2005 Study by the University of Notre Dame found that:
* 68% of youth reported seeing spectators yell at referees
* 48% of youth reported that coaches yelled at the referee
* 43% of youth reported being teased by a fan
* 36% of youth reported that coaches yelled at them during a game
* 26% of youth reported that coaches urged them to retaliate

If you are interested in S.A.Y.'s Vision/Value Statement you can see it here: www.saysoccer.org/Default.aspx?tabid=320127